human capital Tag

Communication is a word that we hear all the time, and even though we know what it is by definition and why it’s important, we don’t always grasp the real necessity of it in a business context and how it can be applied strategically to your business.

What is good communication?

Communication is more than just stringing words into a sentence that can be understood by others; it’s a process that involves careful consideration to get the desired response. If you want to have a positive impact on your colleagues and just about everyone in your life, you have to plan your communication approach. Here is an example of how to tackle an issue in the workplace:

1. Be clear about what you’re saying – Identify the problem and speak in a calm, compassionate manner.
2. Be direct and to the point because this way you get to focus on what’s important without getting derailed.
3. Suggest a solution that you think would address the issue.
4. Listen carefully and respectfully to what the other person(s) have to say.

Once an issue is raised thoughtfully, negotiations will commence until both sides find a resolution that works.

Why an internal communications strategy matters?

So, what does it mean to be genuinely strategic? A good strategy involves planning an actionable response to any potential problems that can arise at any given time and frequently reviewing your plan to find out what is working and what isn’t. After all, it makes good business sense to implement a carefully crafted plan which highlights company goals and objectives to reach these goals.

You’d be surprised just how many businesses don’t have an actionable plan and leave their internal communications to chance. But the problem with this is that it can have a detrimental effect on a business. For instance, it can lead to low employee engagement which can lower morale and efficiency in the workplace. And who represents the company? Your employees. And everything about the way they manage these interactions gives an overall impression of the company in question.

Achieving enterprise objectives through communications

Michelle Roberts, a CEO with more than twenty years of experience in crisis management and strategic planning emphasizes the importance of identifying strategic goals and the tactics to attain them. She notes that “Strategic communication is much more than just words; it’s about aligning actions, words, and images to reinforce the business’s strategic goals. It’s what builds a company’s reputation.”

Roberts also recognizes the importance of thinking collectively when it comes to tackling the different types of communications within a firm. She mentions that if social media, marketing, advertising, public relations, and the company website are managed individually, it can give a disjointed impression to customers. Thus, damaging the company’s reputation.

These days the communication process is multi-directional, so listening is just as critical as communicating. If your company is getting poor online feedback, it’s essential to take on board what the customers are saying and look at how you can improve.

Lastly, consulting with your staff on a regular basis is necessary to ensure that your internal communications strategy is working. If some aspects of it need tweaking, you can do that before little problems turn into big problems.

The transition to digital technology has disrupted nearly every industry. In today’s marketplace, change is no longer optional. Organizations that fail to embrace the digital transformation of business simply can’t compete. Some companies have attempted to move towards digital technologies, only to see their projects fail. Unfortunately, they took a technology-centric approach to convert their business practices. But successful digital transformation isn’t determined by your technology or your strategy – it is determined by the people who make up your business.

The power of human capital

The secret to successfully shifting organizational culture is the same whether you want to improve engagement levels or enhance digital prowess: strong, inspirational leadership at every level of the organization. From the top down, your management team must be capable of making a business case, influencing culture, and connecting with employees on a personal level. With the right leadership, transparent communication, and a strong focus on business solutions, your company’s transition to the digital world is sure to be a win.

Including the right internal resources

One of the biggest mistakes that transformation teams make is not having enough of the right internal people in the mix. The digital transformation of business appears, at first glance, to fall squarely in the IT department’s span of control. Though technology professionals play a critical role, there are a variety of additional internal resources that must be included in your project team. For example, you must enlist assistance from leaders with decision-making authority on operations, quality, and budgeting. Nothing slows a team down more than spending weeks developing a solution that doesn’t meet the needs of the business.

The most effective transformation teams understand that a collaborative approach is the best way to ensure all staff members are on-board. Enlist help from highly-engaged staff members at every level of the organization to take ownership of the digital transition. These early adopters are the first to test new technology, and they can be relied upon to train and encourage their colleagues. By including these individuals on the project team, the transition moves quickly and efficiently through the organization with minimal resistance.

Creating the most effective partnerships

Partners from outside the organization are critical to your success. Of course, this depends on the experience and expertise they bring to the table. Yours is not the first company to move towards digital transformation, and there is no need to reinvent the wheel. Connect with subject matter experts that have developed solutions for a variety of businesses similar to yours. These specialists make it easy to bridge the gap between technology and its deployment.

When engaging partners from outside the organization, thoroughly vet prospects as you would any other business relationship. You are making a significant investment in digital technology, and these individuals can dramatically influence your eventual ROI. Examine previous projects and gain a deep understanding of their successes and failures with other companies. Determine whether potential partners have appropriate capabilities for organizations that are similar in size and volume.

Depending on the product or service you offer and the clientele you serve, your needs will be markedly different. Make sure prospective partners have the experience and expertise required to create solutions that are right for your business.

Learn more about moving your business to the digital world – explore our services and products at www.leappoint.com.