Turn Your Content Supply Chain Vision into Reality

The goal is clear: get the right content in front of the right audience at the right time and through the right channels.

But to pull it off, you need a seamless end-to-end system that fosters collaboration, produces world-class content and experiences, manages assets, and measures results.

That’s exactly what a powerful Content Supply Chain can do–if you have the right tools (and know how to use them).

ARE YOU READY TO UNLOCK THE TRUE POTENTIAL OF YOUR CONTENT SUPPLY CHAIN?

The Vision

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AI Copilots

Creatives and marketers working hand-in-hand with AI to minimize manual work and maximize creative output.

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Seamless Connections

Team, tools, and data, all interconnected for frictionless communication.

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Democratized Creation

The ability for marketers to have the information needed to create on-brand content when inspiration strikes.

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Transparency

Processes, spend, tools – all made completely transparent and kept enterprise safe.

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HOW CAN LEAPPOINT AND ADOBE HELP YOU ACHIEVE THIS VISION?

By giving you the tools, integrations, and support you need to assemble the five key pillars of a high-functioning Content Supply Chain.

THE FIVE KEY PILLARS OF A CONTENT SUPPLY CHAIN

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Workflow & Planning

A powerful system of record is the heartbeat of any content supply chain. As an enterprise-class work orchestration platform built with marketers in mind, Adobe Workfront helps organizations achieve:

  • End-to-end project visibility
  • Expedited review & approval processes
  • Core automation that reduces mundane and repetitive tasks

But hitting “go” on Workfront isn’t enough. Workfront is a powerful platform. LeapPoint is here to help you make it your powerful platform.

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Transformational

We’ll help you create a better way of working that links individual tasks to overarching strategy, with clearly defined roles and responsibilities.

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Tailored

We’ll set up queues, templates, reports, dashboards, users, groups, permissions, and more to ensure the platform is tailored to your specific needs.

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Tuned

We’ll integrate Workfront with the rest of the Adobe stack (and beyond) to make work more seamless.

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Tested

We’ll test and validate. And once you launch in Workfront? We’ll support your goals for driving continued adoption and utilization.

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CREATION & PRODUCTION

  • FACT: CREATIVES SPEND MOST OF THEIR TIME ON NON-CREATIVE TASKS.
  • FACT: IT DOESN’T HAVE TO BE THAT WAY.

Empower your Creatives with GenAI.

Creative teams are drowning in mundane, repetitive tasks when they should be focusing on crafting innovative experiences for your audience. GenAI is unlocking creative potential like never before, and with Adobe Firefly, Express, and Creative Cloud, creatives are empowered to:

  • Automate mundane work
  • Improve creative review processes
  • Increase the ease of generating of brand-compliant content

But to get the most out of these incredible tools, they need to integrate seamlessly across your workflows.

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Your Team. Your Workflow.

LeapPoint will help you discover – and build – integrations and automations that bridge the gap between Adobe’s powerful tools for GenAI and Workfront.

The end result? Content moving from ideation to approval at the scale personalization requires, without unnecessary interruptions.

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ASSET MANAGEMENT

Creating content is only one side of the coin. Your assets also need to be findable, usable, and reusable in real-time and across-channels. With Adobe Experience Manager Assets, your marketing teams can reach new levels of agility by:

  • Quickly finding and editing existing brand assets
  • Easily creating new brand-compliant content with the help of GenAI
  • Creating size and language variations of approved assets with only a few simple clicks
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  • Define folder structures, metadata, and tagging requirements
  • Seamlessly migrate legacy assets into your new tools
  • Integrate and automate AEM across the entire Adobe ecosystem
  • Suport bug fixes, performance tweaks, seamless integrations, and continuous enhancements
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Delivery & Activation

Creating great content is step one. To get powerful experiences in market, that content needs to get in front of the right audience via the right channel in real-time.

Adobe brings you the tools you need to achieve seamless activation and delivery. You can achieve:

  • Faster asset deployment via AI & meta-data indexing
  • Faster creation and updating of site experiences with integrated authoring
  • Seamless testing and modification of copy variations
  • Robust content performance measurements
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Deployment, Testing, Analytics… And Not A Bottleneck In Sight.

LeapPoint is here to help you seamlessly integrate Adobe’s powerful delivery and activation tools into your content supply chain. Our experts will build custom bridges between Workfront and your other tools to make delivery and activation easier, allowing you to benefit from seamless information flow.

Faster deployment. Better targeting. Easier testing. It all adds up to smarter, more flexible marketing.

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Reporting & Insights

Without a clear view of content performance, businesses miss opportunities, and marketing efforts fall flat. With Adobe Customer Journey Analytics, your team can:

  • Analyze results, campaign by campaign
  • Filter results by audience segment, region, time frame, and channel to extract the precise insights they need
  • Generate intuitive visualizations of analytic results to clearly convey audience preferences and conversion drivers
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They say knowledge is power…

…but only if the right knowledge gets to the right people at the right time.

That’s where LeapPoint comes in. Adobe has created tools to gather incredibly useful data, and our teams will make sure you have the workflows you need to ensure that information gets to the right members of your team at the right time.

  • Don’t just analyze results, refine campaigns and maximize ROI.
  • Turn filtered data into actionable insight in record time.
  • Get data-packed visuals in front of decision-makers so your team can take immediate action.
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The Content Supply Chain:

Adobe’s technology has created the vision. LeapPoint has the support to make it a reality.

Our Strategists are here to help! They’ll help you choose the right services to make your content supply chain vision a reality.

Tap into the collective expertise of your peers
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