Human Capital

Communication is a word that we hear all the time, and even though we know what it is by definition and why it’s important, we don’t always grasp the real necessity of it in a business context and how it can be applied strategically to your business.

What is good communication?

Communication is more than just stringing words into a sentence that can be understood by others; it’s a process that involves careful consideration to get the desired response. If you want to have a positive impact on your colleagues and just about everyone in your life, you have to plan your communication approach. Here is an example of how to tackle an issue in the workplace:

1. Be clear about what you’re saying – Identify the problem and speak in a calm, compassionate manner.
2. Be direct and to the point because this way you get to focus on what’s important without getting derailed.
3. Suggest a solution that you think would address the issue.
4. Listen carefully and respectfully to what the other person(s) have to say.

Once an issue is raised thoughtfully, negotiations will commence until both sides find a resolution that works.

Why an internal communications strategy matters?

So, what does it mean to be genuinely strategic? A good strategy involves planning an actionable response to any potential problems that can arise at any given time and frequently reviewing your plan to find out what is working and what isn’t. After all, it makes good business sense to implement a carefully crafted plan which highlights company goals and objectives to reach these goals.

You’d be surprised just how many businesses don’t have an actionable plan and leave their internal communications to chance. But the problem with this is that it can have a detrimental effect on a business. For instance, it can lead to low employee engagement which can lower morale and efficiency in the workplace. And who represents the company? Your employees. And everything about the way they manage these interactions gives an overall impression of the company in question.

Achieving enterprise objectives through communications

Michelle Roberts, a CEO with more than twenty years of experience in crisis management and strategic planning emphasizes the importance of identifying strategic goals and the tactics to attain them. She notes that “Strategic communication is much more than just words; it’s about aligning actions, words, and images to reinforce the business’s strategic goals. It’s what builds a company’s reputation.”

Roberts also recognizes the importance of thinking collectively when it comes to tackling the different types of communications within a firm. She mentions that if social media, marketing, advertising, public relations, and the company website are managed individually, it can give a disjointed impression to customers. Thus, damaging the company’s reputation.

These days the communication process is multi-directional, so listening is just as critical as communicating. If your company is getting poor online feedback, it’s essential to take on board what the customers are saying and look at how you can improve.

Lastly, consulting with your staff on a regular basis is necessary to ensure that your internal communications strategy is working. If some aspects of it need tweaking, you can do that before little problems turn into big problems.

The transition to digital technology has disrupted nearly every industry. In today’s marketplace, change is no longer optional. Organizations that fail to embrace the digital transformation of business simply can’t compete. Some companies have attempted to move towards digital technologies, only to see their projects fail. Unfortunately, they took a technology-centric approach to convert their business practices. But successful digital transformation isn’t determined by your technology or your strategy – it is determined by the people who make up your business.

The power of human capital

The secret to successfully shifting organizational culture is the same whether you want to improve engagement levels or enhance digital prowess: strong, inspirational leadership at every level of the organization. From the top down, your management team must be capable of making a business case, influencing culture, and connecting with employees on a personal level. With the right leadership, transparent communication, and a strong focus on business solutions, your company’s transition to the digital world is sure to be a win.

Including the right internal resources

One of the biggest mistakes that transformation teams make is not having enough of the right internal people in the mix. The digital transformation of business appears, at first glance, to fall squarely in the IT department’s span of control. Though technology professionals play a critical role, there are a variety of additional internal resources that must be included in your project team. For example, you must enlist assistance from leaders with decision-making authority on operations, quality, and budgeting. Nothing slows a team down more than spending weeks developing a solution that doesn’t meet the needs of the business.

The most effective transformation teams understand that a collaborative approach is the best way to ensure all staff members are on-board. Enlist help from highly-engaged staff members at every level of the organization to take ownership of the digital transition. These early adopters are the first to test new technology, and they can be relied upon to train and encourage their colleagues. By including these individuals on the project team, the transition moves quickly and efficiently through the organization with minimal resistance.

Creating the most effective partnerships

Partners from outside the organization are critical to your success. Of course, this depends on the experience and expertise they bring to the table. Yours is not the first company to move towards digital transformation, and there is no need to reinvent the wheel. Connect with subject matter experts that have developed solutions for a variety of businesses similar to yours. These specialists make it easy to bridge the gap between technology and its deployment.

When engaging partners from outside the organization, thoroughly vet prospects as you would any other business relationship. You are making a significant investment in digital technology, and these individuals can dramatically influence your eventual ROI. Examine previous projects and gain a deep understanding of their successes and failures with other companies. Determine whether potential partners have appropriate capabilities for organizations that are similar in size and volume.

Depending on the product or service you offer and the clientele you serve, your needs will be markedly different. Make sure prospective partners have the experience and expertise required to create solutions that are right for your business.

Learn more about moving your business to the digital world – explore our services and products at www.leappoint.com.

In the workplace, change means progress, new technology, business growth, and increased productivity. But if poorly managed, change can only lead to one thing…employee burnout. What can you do to prevent change burnout and ensure sustainable results? Given the rush to digital transformation across all industries these days, the answer may surprise you – slow down.

In the fitness industry, there’s a widely known training method called Time Under Tension (or TUT for short). It is commonly used in strengthening, conditioning and bodybuilding – all of which involve changing one’s physiology. TUT refers to how long a muscle is under strain during a set. While you may see people at the gym powering through their training with heavy weights and be tempted to replicate their method, the idea of TUT is to think in slow motion – intentionally slow your workouts down to activate your muscles, focus on form, and prevent injuries. By taking the slow and steady path, and evolving your strategy once you pass specific benchmarks, you increase your odds of sustaining your new lifestyle and achieving your goals.

Similarly, a paced and steady path is crucial for effective change management. Technology has transformed every industry, and there’s an increasing pressure to keep up or be left behind. This triggers a knee-jerk reaction to seek change and implement it as quickly as possible. But just like people in the gym who are seeking fast results through heavy lifting, if you push for change too rapidly and without a phased plan of action, you’re likely going to hurt your progress and productivity. So what can you do to ensure smooth and successful transitions within your organization and avoid burnout? Here are 6 tips to follow:

1. Be transparent

When you realize change is necessary, be open with your employees about what needs to change. You’re likely making these changes to benefit those involved, so why keep your team in the dark? Before starting any implementation, hold a meeting to explain what the changes will look like, how and when they will take place, and the anticipated benefits. With open communication, employees are more likely to feel like valued members of the organization.

2. Listen

Digital leaders need a pulse on their organization’s baseline culture in order to recognize shifts in morale and other signs of change saturation. You hired your employees because they are smart, capable, and bring unique skills and perspectives to the table. So create opportunities for them to share their experiences and listen. At least as important as holding a meeting before implementing change is having regular follow-up sessions to keep your employees aware of progress as it unfolds and listen for potential signs of burnout. This time also provides space for employees to share their frustrations and concerns, find solutions, and feel “heard.”

3. Understand the impact change has on your workforce

Any significant change in the workplace can mean more stress for your employees – this can lead to poor performance and employee burnout. In fact, stress over organizational changes has been found to lower the average employee’s performance and engagement. Having a manager who understands the burden that change places on their employees and who encourages them to cope with that stress in healthy ways helps prevent burnout while promoting loyalty and a sense of comradery during transitional periods.

4. Reward champions of change

Adapting to change isn’t easy. But it’s made a little bit easier by encouragers and leaders within the team who step up to the plate when the process gets tough. Have you noticed certain employees going above and beyond to help others adjust to a new transition, share their knowledge, and support their teammates? Publicly reward those employees in unique ways (it doesn’t necessarily have to be in monetary form!) The reward matters less than the genuine expression of gratitude to your employees.

5. Delegate tasks

Significant workplace change may call for new roles to increase the odds of a smooth transition. To avoid overwhelming one or two employees, evenly distribute tasks associated with the change across your team, and publicly announce these change-related roles. This will give employees a personal investment in making the change a success and create a shared sense of having some skin in the game.

6. Publically post metrics and goals

Change in the workplace is hard enough. Don’t waste your team’s precious time tracking down information, instructions, and resources necessary to successfully adjust. Keep your goals and metrics accessible. Technologies and services are available to help your organization’s leaders post directions, processes, and helpful resources facilitate smooth transitions.