Improving Efficiency with Adobe Workfront to Drive a Better Member Experience
The Challenge
The enterprise marketing organization for a large managed healthcare company struggled with siloed workgroups, manual processes, and rework due to misaligned workflows. Without an operational system of record that could update in realtime, user frustration was high and productivity was less than optimal.
The Approach
Partnering with LeapPoint, they implemented Adobe Workfront as their work management platform. Adobe Workfront now operates as the marketing organization’s foundation for an ecosystem of technology and resources. Through capabilities like Workfront Fusion, which automates the creation of material identification numbers and seamlessly initiates customized projects, marketing can now immediately bring the right team members to the right job.
Fusion’s proof lifecycle management integrations also remove the manual effort and time needed from creative users (designers, writers, proofreaders) to create and assign reviewers for proofs. This has freed up more time for creative users to create collateral that drives organizational growth and value. Finally, once a deliverable is complete, the metadata associated with the asset is validated automatically with the support of Fusion, ensuring reliable data hygiene in the Adobe DAM.
The Outcome
Adobe Workfront has allowed the enterprise marketing organization to bring creative content quickly to market, helping to improve the member experience and efficiently meet compliance goals. Within the first 90 days alone, they saved 300+ worker hours on the generation of 6K+ proofs. As marketing teams across the enterprise join the Adobe Workfront ecosystem, organizational efficiencies continue to grow exponentially.
