Uncovering the Benefits of Adobe’s Acquisition of Workfront
In March, we rolled out a webinar series focused on Adobe and Workfront, Uncovering the Benefits of Adobe’s Acquisition of Workfront. The series aimed to keep the marketing and IT industry engaged about the acquisition of Workfront by Adobe and shed light on immediate questions and business opportunities we all had after the announcement.
The series took attendees through an experience to learn from the experts in a casual environment and included guest speakers from Adobe Workfront on specific topics.
If you didn’t have a chance to attend our Adobe Webinar Series, you’re in luck! We’ve highlighted the sessions in a quick overview below.
SESSION 1: ADOBE’S ACQUISITION OF WORKFRONT IS BIGGER THAN YOU THINK
In this 30 minute webinar, LeapPoint and Adobe experts discussed the Workfront acquisition and the new business strategy and technology plays available for the enterprise.
When asked about solving enterprise problems and how Workfront resolved internal alignment, Eric Clemmer, Director, Global Marketing Operations at Under Armour, said:
“This is probably close to all of us. Obviously, when COVID hit earlier last year, the majority of our retail stores were closed, so we had to quickly pivot. The team shifted immediately to adopt a digital-first mindset. We quickly reallocated budgets and refocused our efforts on our E-commerce business. So the work that we did earlier this year is continuing to pay off as we move into 2021.”
The second webinar in the series dropped into a more technology-focused use case and featured a technology demo by Kendall Legris, Client Service Manager at LeapPoint.
Leading into the demo, Kris Jenkins, Senior Director, Strategic Technology Partners, shared insights on Adobe and Workfront coming together to drive marketing transformation:
“The focus has always been on how we bring more value to our joint customers. And one of the first things that we realized as we started to dig into the Adobe customers that we’re working on was fitting that inside the Adobe ecosystem. There’s quite a lot of technology, and that technology is essential for marketers to be able to execute their campaigns; all the creative work that they’re doing on a day-to-day basis. But what we often found was that the technology, although being implemented within their teams, those teams didn’t often get the full value out of that technology because there were operational issues between the various processes that needed to be interconnected. That’s where we as Workfront started to realize the true value of Workfront in the Adobe ecosystem.”
SESSION 3: DRIVE MARKETING PERSONALIZATION, MEASUREMENT AND ROI WITH ADOBE + WORKFRONT
Our experts Don McAdang, Managing Director of Commercial Services, and Gagan Soodan, Director of Strategic Solutions, discussed their thoughts on driving personalization measurement and ROI with Adobe and Workfront. During the session, Don McAdang advised:
“Don’t just think about the technology but how processes and people inform and activate that technology. You need to grow and evolve and optimize those processes. You need to grow and evolve and optimize the people in roles to mature alongside with the technologies. It’s really that trifecta of technology, people, and process optimization working together that really drives the best outcomes.”
SESSION 4: HOW TO ACHIEVE CONNECTED WORK™ FOR THE ENTERPRISE WITH ADOBE & WORKFRONT
In the final webinar of the series, LeapPoint’s Don McAdang, Managing Director of Commercial Services, and Director of Strategy and Business Intelligence, Jen Krempa, expand on the critical strategy and technology alignment that comes with a connected enterprise. Jen Krempa expressed:
“Connected work is really aimed at helping organizations make better decisions with less wasted effort, have higher morale and bigger impacts and profits by aligning the organization around what you’re trying to achieve.”
All of our panelists agreed in this series that success in 2021 requires strategic growth and evolution of processes, people, and technology. If you are interested in learning more about LeapPoint and our services, email our team atconnectedwork@leappoint.com.
