Managed Health Organization Saves 300+ Hours in 3 Months with Adobe Workfront
CHALLENGE: The enterprise marketing organization for a large managed healthcare company struggled with siloed workgroups, manual processes, and rework due to misaligned workflows. Without an operational system of record that could update in real- time, user frustration was high and productivity was less than optimal.
SOLUTION: Partnering with LeapPoint, they implemented Adobe Workfront as their work management platform. Adobe Workfront now operates as the marketing organization’s foundation for an ecosystem of technology and resources. Through capabilities like Workfront Fusion, which automates the creation of material identification numbers and seamlessly initiates customized projects, marketing can now immediately bring the right team members to the right job.
Fusion’s proof lifecycle management integrations also remove the manual effort and time needed from creative users (designers, writers, proofreaders) to create and assign reviewers for proofs. This has freed up more time for creative users to create collateral that drives organizational growth and value. Finally, once a deliverable is complete, the metadata associated with the asset is validated automatically with the support of Fusion, ensuring reliable data hygiene in the Adobe DAM.
OUTCOME: Adobe Workfront has allowed the enterprise marketing organization to bring creative content quickly to market, helping to improve the member experience and efficiently meet compliance goals. Within the first 90 days alone, they saved 300+ worker hours on the generation of 6K+ proofs. As marketing teams across the enterprise join the Adobe Workfront ecosystem, organizational efficiencies continue to grow exponentially.
About LeapPoint
LeapPoint Consulting is changing the way companies connect work, technology, and talent to solve big business challenges and drive successful outcomes. Established by Big 4 alumni who sought more flexibility and agility in meeting clients’ most critical business needs, LeapPoint is committed to making life and experiences fundamentally better for employees, customers and those they serve. As the go-to Adobe and Adobe Workfront partner in healthcare and across industries, LeapPoint’s break-through Connected WorkTM services are the essential framework for the Future of Work. To learn more about LeapPoint and its Connected Work services, visit www.leappoint.com.
