Consulting Tag

Understanding the type of DAM that is right for your team can be a challenge. Over the past few years, I have taken on a new role as a consultant. With my creative, marketing/communications, and project management experience, I have a fresh perspective when aiding clients in finding the right tools for their marketing and creative stacks.

Each client I have worked with endures similar challenges when evaluating their tools in their stack. Enterprises face difficulties with having too many tools and creating tools that are too proprietary – limiting growth and integration. They also struggle with user adoption. Picking a new tool for your marketing solution stack is not an easy feat. It is easy to get caught up in the details such as features of the tool while trying to balance buy-in from stakeholders (IT, security, VPs, and end-users), and balancing a budget. So how do you know where to start when you are evaluating Digital Asset Management tools?

 

THE 4 P’S

I have found that the 4 P’s are crucial to not only selecting a tool, but configuring it properly, and ensuring user adoption for long term success.

Understand the PROBLEM you are trying to solve, the PRODUCT you are selecting to solve that problem, the PROCESS for which the organization works, and the PEOPLE that are using the new tool.

Problem

Tools should never be sold – they should always solve. From my experiences in both marketing and creative industries, I have understood the struggles first-hand that users encounter when trying to complete work. The first step to tool selection is establishing the problem you are trying to solve. Are you bogged down by spending time constantly trying to distribute files? Are you struggling to keep the most current files at your fingertips? Do you have too many places where files are stored? By clearly establishing the problem, it will remain a strong focus on selecting a tool that will be adopted long-term.

Product

Selecting a product is not easy. There is a lot to take into consideration when choosing the right product for your team. Keep in mind the identified problems to resolve, without setting technical limitations. While the DAM you select should have all the right features and functions, also consider what other tools you already have in your stack. What integrations are available for the DAM you are selecting? What other groups or teams may want to leverage the DAM in the future?

Considerations of cost are equally as important. Time is money, and the DAM you select should help reduce the overhead hours your team is spending searching, delivering, and modifying assets. Will other teams benefit from the addition of a DAM? Teams should be selecting a tool that can grow with the organization, and that can meet their needs. The bottom line is that the DAM you choose should work for you and your team, not the other way around.

Process

Often the problem comes, not only with a need for a tool but the need for understanding of where in the process each tool should sit. After recently attending a DAM conference with a room full of tools, I could see how attendees were overwhelmed. The challenge with “pitching a solution” is that you need to understand the organization and process first. Organizational assessments are vital in selecting the right DAM. It is essential to first understanding workflows and internal organizational structure to provide an educated recommendation that will meet your organization’s needs. Consider scalability. Selecting a solution that works not only for today but also for growth tomorrow. Naturally, organizations shift and change over time, so the tool implementation must be completed with a full understanding of the potential growth of organization and integration.

People

Understanding the organization from high-level executives, IT, and end-users is key to a successful roll-out. Top-down leadership and messaging is key when rolling out a new tool and will help drive user adoption. The most successful clients I have worked with understand that getting key stakeholders involved from the start will help drive success. However, the other side of the coin is involving end-users at all levels. Involving these users will help create champions among the team to ensure the new tool is well adopted. Get your teams involved upfront in part of the tool selection process, develop clear communication, and have a roll-out plan in place.

 

We would love to learn about where you are in your DAM journey and discover ways we can ensure your continued success. Contact our team of DAM experts today – email us at info@leappoint.com

Businesses today rely on being able to analyze large amounts of data to monitor performance and inform their decision making. An IT-governed business intelligence platform ensures that information technology is used intelligently to further the goals of the business. However, IT-governed BI platforms have both pros and cons for an organization. Let’s take a look at which solutions are the best options for IT-governed and non-IT-governed data environments.

What is an IT-Governed BI Platform?

An IT-governed BI platform allows IT to control the flow of data through an organization. This means that users see only the data that is most relevant to them. The platform allows the business to use this data to support better business decision making. Analytics software solutions allow businesses to analyze data and draw conclusions that can help to guide strategic and operational decision making. When you have a clear view of what is going on in all areas of your organization, you can make better-informed decisions that make the most of all the resources in your business.

The Advantages of Having an IT-Governed BI Platform

Using an IT-governed BI platform has many advantages for a business. The analytics and insights that IT-governed BI can provide help businesses to make data-driven decisions that are based on facts, not guesswork. An IT-governed approach changes the role of IT within an organization, redefining it as working toward the achievement of business objectives. Too often, IT ends up struggling to meet the challenges of dwindling resources and responding to a seemingly never-ending stream of problems. An IT-governed BI platform aims to fundamentally shift the approach, giving the IT department a central role in driving important decisions by empowering it to use conclusions drawn from data.

The Disadvantages of Having an IT-Governed BI Platform

Not every business is able to make an IT-governed BI platform work. Some businesses simply do not provide their IT departments with the resources they need to take on the role demanded by this type of platform. If your company is not ready to invest in the resources necessary to make an IT-governed BI platform work for your business, you need to be aware that the benefits provided by this type of platform could be very limited.

To IT Govern or Not to IT Govern: Which is Right For Your Business?

IT governance is one option for companies that are keen to use data analytics and business intelligence to drive their decision making and strategy setting processes. However, IT governing is not always the right approach for every organization. When making the decision over whether to IT govern or not to IT govern, it is a good idea to get a consultant partner on board to guide your decision making. Contact LeapPoint today to find out how we can drive innovation in your organization and help you get the results you want.

In our buzzword-heavy industry, it isn’t uncommon to believe that some keywords can have the same meaning – for example, data management and information management. Is there a difference between the two? After all, data is information — right? Well, yes and no.

What is Data?

Data is defined as, “Qualitative or quantitative attributes of a variable or set of variables.” Data is more than one such attribute value. Is data information? Yes, information is provided by data but only because data is always specified in some abstract setting. The setting includes:

  • The class to which the attribute belongs
  • The object which is a member of that class
  • Some ideas about object operations or behavior, and relationships to other objects and classes.

Data alone and in the abstract does not provide information.

What is Information?

Information is described as, “that which informs — the answer to a question of some kind. It is thus related to data and knowledge, as data represents values attributed to parameters, and knowledge signifies understanding of real things or abstract concepts.”
Data in its most basic digital format does not provide information. But when it’s combined with other data or is manipulated in some way, that’s when the organization derives value from the information — which then leads to knowledge.

Information Management vs Data Management

The process of information management involves the collecting, maintaining, and storing of information in every available format. When thinking about information management, it is the process of managing individuals whereby the technology and processes are providing control over the delivery, processing, structure, and usage of the information required for business and management purposes. No matter if the informational format is physical or electronic information, the organizational structure must have the capability of managing its information, as well as deliver to multiple channels throughout its life cycle.

Data management is a subset of information management. Data management takes the information a company has and ensures the data is accurate, available, secure, and complete. The process involves the facilitation of a variety of techniques providing that there is control over data from the time of its creation until the time of its deletion. Examples of data management include creating data governance policies, database management system integration, architecture and analysis, and data source identification and data security to name a few.

Why Both Matter to Your Business

When you utilize information and data management, you’re less likely to experience issues with loss of data, use of outdated information, security issues, breaches occurring, or mishandling of information or data. It’s critical for your company to work with contractors with a firm understanding of how to manage both – information and data- to ensure the smooth operation of your business practices with minimal risks.

By understanding the nuances of information management and data management, you can identify gaps in your approach and create a framework that drives high-quality data and, from this, more informed decision-making.