No one wants to fly the plane while trying to build it; and in this ever-changing technology landscape that’s exactly what marketing leaders are expected to do. That’s where we come in. Whether it’s a work management system, your web platform, or a top-to-bottom refresh of your entire stack, LeapPoint brings the strategic leadership and technical expertise to make quick work of your system implementation needs, allowing you to focus on driving results that matter to your business.
There’s always a new piece of technology on the market promising ROI to your organization. But the reality is that they don’t always integrate with your existing systems as easily as you might like. That’s no longer a reason to slam on the brakes though. Our custom platform integrations allow you to focus on acquiring the tools and technology that add value to your organization while we focus on making the pieces of the puzzle fit together to maximize the efficiency of your processes.
Marketing ROI & analytics
John Wanamaker used to say that half his advertising budget was wasted. The problem was that he didn’t know which half. As marketing leaders, increasingly you’re expected to be able to bridge that gap and demonstrate the link between activities and impact. LeapPoint helps you develop a comprehensive analytics strategy; prepare your data sets and address any migration or integration needs; and deploy your BI tools so that you’re equipped with the insights executives are looking for.
No one can deny the landscape of marketing has changed dramatically in the last two decades. Sometimes it’s all an organization can do to keep up with acquiring the skills and resources for what are now considered table stakes. If operational inefficiencies are holding you back, LeapPoint has the process re-engineering expertise to help you streamline your workflows, the org design skills to help right size structure, and the change management experience to help you implement it all smoothly.