The A-Game for marketing
Are you ready for 2019?
Can you demonstrate how your Marketing organization is aligned to the company’s strategy and driving real, measurable value for the enterprise? Do you have the means to communicate full cost and ROI transparency to the CMO and business lines, and drive informed marketing decisions? If not, sounds like you could use some help developing your A-Game.
Confidentyoungbusinessmanwithdocumentspointingfingeratcopyspace.Fullbodylengthportraitisolatedonwhitestudiobackground.
The A-Game for marketing
Are you ready for 2019?
Can you demonstrate how your Marketing organization is aligned to the company’s strategy and driving real, measurable value for the enterprise? Do you have the means to communicate full cost and ROI transparency to the CMO and business lines, and drive informed marketing decisions? If not, sounds like you could use some help developing your A-Game.

The changing marketing landscape

The changing marketing landscape

Marketing has dramatically evolved in the last 20 years. The advent of digital marketing and the exponential growth in marketing technology solutions are just a couple of things that have brought a new level of complexity—and power—into the hands of marketers.

 

To add to the complexity, marketing investments are under continued scrutiny and organizations are being tasked to perform at higher levels with the same or fewer resources. CMO’s are facing greater expectations to demonstrate results across their organization. They need to run a tight ship while achieving higher levels of innovation, team and client engagement. In short, they need their A-Game.

Marketing has dramatically evolved in the last 20 years. The advent of digital marketing and the exponential growth in marketing technology solutions are just a couple of things that have brought a new level of complexity—and power—into the hands of marketers.

 

To add to the complexity, marketing investments are under continued scrutiny and organizations are being tasked to perform at higher levels with the same or fewer resources. CMO’s are facing greater expectations to demonstrate results across their organization. They need to run a tight ship while achieving higher levels of innovation, team and client engagement. In short, they need their A-Game.

This is what A-Gamers do

Undertake a disciplined process to campaign planning, from marketing strategy development, internal alignment, budgeting, activation, deployment, and measurement

Leverage best in breed platforms for their teams to plan, manage, collaborate, and execute on their work

Ensure their marketing stack is well-integrated to provide real-time, actionable insights across all areas of marketing

Empower team members at all levels across marketing (and the business) with self-service analytics to drive continuous improvement, efficiency, and innovation

Evaluate and influence marketing spend in the context of performance to redirect investments toward higher levels of ROI

Continually evolve their transformation strategies to maximize technology investments, team member adoption, and engagement

Know when their organization’s team structure, roles, or processes need to evolve to take full advantage of the SaaS technology landscape

Partner effectively with the business, product, IT, agencies and other outside vendors—taking full advantage of their integrated stack capabilities

Enlist a seasoned and trusted partner to augment, activate, and accelerate their marketing A-Game roadmap

Undertake a disciplined process to campaign planning, from marketing strategy development, internal alignment, budgeting, activation, deployment, and measurement

Leverage best in breed platforms for their teams to plan, manage, collaborate, and execute on their work

Ensure their marketing stack is well-integrated to provide real-time, actionable insights across all areas of marketing

Empower team members at all levels across marketing (and the business) with self-service analytics to drive continuous improvement, efficiency, and innovation

Evaluate and influence marketing spend in the context of performance to redirect investments toward higher levels of ROI

Continually evolve their transformation strategies to maximize technology investments, team member adoption, and engagement

Know when their organization’s team structure, roles, or processes need to evolve to take full advantage of the SaaS technology landscape

Partner effectively with the business, product, IT, agencies and other outside vendors—taking full advantage of their integrated stack capabilities

Enlist a seasoned and trusted partner to augment, activate, and accelerate their marketing A-Game roadmap

The A-Game ecosystem

A-Gamers don’t operate in silos—they flourish in an open, connected, and flexible ecosystem of capabilities.

Best of breed platforms

Choose the right tool for the job. And choose the best available to meet your specific needs. You don't need to go with cookie-cutter, all-in-one solutions anymore.

Flexibility to grow

Continue to tune and add to your marketing stack architecture. Add new solutions over time as your strategies and organization mature. You can do this without missing a beat.

Integrate your way to insight

Your data shouldn’t live in silos. The data and insights from a well-designed and connected stack will drive higher levels of performance for your campaigns and marketing operations.

Best of breed platforms

Choose the right tool for the job. And choose the best available to meet your specific needs. You don't need to go with cookie-cutter, all-in-one solutions anymore.

Flexibility to grow

Continue to tune and add to your marketing stack architecture. Add new solutions over time as your strategies and organization mature. You can do this without missing a beat.

Integrate your way to insight

Your data shouldn’t live in silos. The data and insights from a well-designed and connected stack will drive higher levels of performance for your campaigns and marketing operations.

Our capabilities

Power your marketing A-Game by taking advantage of our marketing and technical expertise across numerous industries including financial services, retail consumer goods, healthcare, SaaS technology, and many others.

 

We’ve been in our customers’ shoes and come from all walks of the marketing life—from creative, to ops, to analytics, to campaign management. We’ve also been clients of the technologies we implement. We maximize this powerful combination of experiences to deliver strategic roadmaps and activation plans that drive greater marketing outcomes for your organization.

Digital transformation

 

A robust digital footprint is table stakes for operating in a modern world. It helps you scale production and delivery for your company’s story and narratives. If you’re stuck in spreadsheets, email, or manual and inconsistent processes, we help you embrace digital marketing technologies in a way that drive value to the business.

Marketing stack

 

The number of marketing platforms has grown at an exponentially and it can be hard to know what the right fit is for your organization. We assess your current stack and make strategic recommendations to get you on the right path–one that aligns to your objectives and ensures teams are not burdened so they can focus on creativity and innovation.

Integrations

 

You likely have multiple systems of record. You plan in one system; execute work in another; host assets and deploy in yet others. Your holistic story for what’s going on across marketing, not to mention true ROI reporting, is critically important. We help seamlessly connect your stack to unlock and unify the data that enables these stories.

Data & insights

 

Your stack is creating ever more data. But the problem isn’t the data itself; it’s how to organize it in way that leads to actionable insights. Our data experts help you define a best-fit data strategy for your stack. And with the right visualizations, your organization is empowered with the insights to make smarter marketing, business, and operational decisions.

Digital transformation

 

A robust digital footprint is table stakes for operating in a modern world. It helps you scale production and delivery for your company’s story and narratives. If you’re stuck in spreadsheets, email, or manual and inconsistent processes, we help you embrace digital marketing technologies in a way that drive value to the business.

Marketing stack

 

The number of marketing platforms has grown at an exponentially and it can be hard to know what the right fit is for your organization. We assess your current stack and make strategic recommendations to get you on the right path–one that aligns to your objectives and ensures teams are not burdened so they can focus on creativity and innovation.

Integrations

 

You likely have multiple systems of record. You plan in one system; execute work in another; host assets and deploy in yet others. Your holistic story for what’s going on across marketing, not to mention true ROI reporting, is critically important. We help seamlessly connect your stack to unlock and unify the data that enables these stories.

Data & insights

 

Your stack is creating ever more data. But the problem isn’t the data itself; it’s how to organize it in way that leads to actionable insights. Our data experts help you define a best-fit data strategy for your stack. And with the right visualizations, your organization is empowered with the insights to make smarter marketing, business, and operational decisions.

How we can help

The right ecosystem

We know the right tools to recommend and we enable you with the needed platforms and critical architecture to drive strategic outcomes and real results—all while powering collaboration across the organization and managing core operations efficiently and effectively.

Options to customize

We help you re-engineer and optimize your processes to ensure they're as efficient as possible; refine your organizational roles to maximize new capabilities; and provide custom development options to create new automation opportunities.

Drive user adoption

We equip you with proven approaches and tools that affect lasting change. These methods influence behavior so that staff understand the value of new capabilities and embrace them to drive operational excellence, creating a model for the rest of the enterprise.

The right ecosystem

We know the right tools to recommend and we enable you with the needed platforms and critical architecture to drive strategic outcomes and real results—all while powering collaboration across the organization and managing core operations efficiently and effectively.

Options to customize

We help you re-engineer and optimize your processes to ensure they're as efficient as possible; refine your organizational roles to maximize new capabilities; and provide custom development options to create new automation opportunities.

Drive user adoption

We equip you with proven approaches and tools that affect lasting change. These methods influence behavior so that staff understand the value of new capabilities and embrace them to drive operational excellence, creating a model for the rest of the enterprise.

Digital transformation

Global professional services firm

Marketing work management

Global professional services firm