The transition to digital technology has disrupted nearly every industry. In today’s marketplace, change is no longer optional. Organizations that fail to embrace the digital transformation of business simply can’t compete. Some companies have attempted to move towards digital technologies, only to see their projects fail. Unfortunately, they took a technology-centric approach to convert their business practices. But successful digital transformation isn’t determined by your technology or your strategy – it is determined by the people who make up your business.
The power of human capital
The secret to successfully shifting organizational culture is the same whether you want to improve engagement levels or enhance digital prowess: strong, inspirational leadership at every level of the organization. From the top down, your management team must be capable of making a business case, influencing culture, and connecting with employees on a personal level. With the right leadership, transparent communication, and a strong focus on business solutions, your company’s transition to the digital world is sure to be a win.
Including the right internal resources
One of the biggest mistakes that transformation teams make is not having enough of the right internal people in the mix. The digital transformation of business appears, at first glance, to fall squarely in the IT department’s span of control. Though technology professionals play a critical role, there are a variety of additional internal resources that must be included in your project team. For example, you must enlist assistance from leaders with decision-making authority on operations, quality, and budgeting. Nothing slows a team down more than spending weeks developing a solution that doesn’t meet the needs of the business.
The most effective transformation teams understand that a collaborative approach is the best way to ensure all staff members are on-board. Enlist help from highly-engaged staff members at every level of the organization to take ownership of the digital transition. These early adopters are the first to test new technology, and they can be relied upon to train and encourage their colleagues. By including these individuals on the project team, the transition moves quickly and efficiently through the organization with minimal resistance.
Creating the most effective partnerships
Partners from outside the organization are critical to your success. Of course, this depends on the experience and expertise they bring to the table. Yours is not the first company to move towards digital transformation, and there is no need to reinvent the wheel. Connect with subject matter experts that have developed solutions for a variety of businesses similar to yours. These specialists make it easy to bridge the gap between technology and its deployment.
When engaging partners from outside the organization, thoroughly vet prospects as you would any other business relationship. You are making a significant investment in digital technology, and these individuals can dramatically influence your eventual ROI. Examine previous projects and gain a deep understanding of their successes and failures with other companies. Determine whether potential partners have appropriate capabilities for organizations that are similar in size and volume.
Depending on the product or service you offer and the clientele you serve, your needs will be markedly different. Make sure prospective partners have the experience and expertise required to create solutions that are right for your business.
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