Director, Demand Generation and Marketing Operations

Callie Strother

Callie Strother works within the Commercial Services lane at LeapPoint. She specializes in demand generation and marketing operations, specifically marketing automation and sales enablement. She believes that marketing and sales demand a symbiotic relationship and thrives on using analytics to build marketing strategies that meet business goals precisely.

Ms. Strother has 10 years of Marketing and Technology experience culminating in a diverse and strategic approach to meeting sales and business needs through strategic marketing efforts. She leads with expertise and precision, and a willingness to learn and experiment through business challenges.

Prior to LeapPoint, Ms. Strother worked at Deloitte where she held roles in email marketing, project management, account-based marketing, and marketing strategy. Additionally, she was a fellow of the Deloitte LEAP 360° leadership development program where she increased her skill set across several areas of marketing. Ms. Strother graduated from Appalachian State University with a degree in Public Relations.

  • Business Process

  • Marketing Automation

  • Creative Services

  • Strategy

  • Implementation

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