Author: Johanna Arches

Thank you for checking out Part 1 of 4 of our Evolution of Modern Work series.  By the end of the series, we’ll be back here in 2019 and even peeking into 2020 and beyond, talking about what it takes to survive and thrive in this era of modern work. 

But today, our journey begins pre-Digital Revolution, pre-internet, pre-“I have 37 notification icons blinking at me right now on 3 different devices”, or better known as The Good Ole Days. 

The Good Ole Days

The idea that all business processes across an enterprise share a single mission was once an obvious concept; picture the Mad Men office where everyone from the C-suite to the front line was connected through highly-structured, yet fairly primitive communication and execution mechanisms because technology had not yet enabled more complex and expeditious methods of getting things done.

With teams fairly centralized, and the typewriter and rotary phone the keystones of modern workplace technology, staying focused on the mission-critical priorities was nowhere near the quagmire it is today.

Since this scene is so far removed from what we experience in the workplace today, it may be hard to imagine how anything got done; even though everyone may have been quite literally sitting at the table, they didn’t have the tools we consider essential to doing work today.

But there was much accomplished.  Think post-World War II –men were returning home and to work, women were contributing to the workforce in unprecedented numbers – the economy was booming, consumer confidence and national morale soaring.  The Civil Rights movement began, the structure of DNA was uncovered, the polio vaccine and the first organ transplants was bringing hope to the afflicted.  And the computer, which would forever change the way we work, made the leap from exclusive science labs and war rooms to the business office.

“I have traveled the length and breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won’t last out the year.” Editor of Prentice Hall business books, 1957

 

Problems + Solutions = More Problems

Throughout the dawning of the Digital Revolution, as technology evolved more rapidly and adoption expanded with innovations becoming more accessible and affordable, the modern workplace, too, evolved.

Among other fundamental shifts, the very characterization of “team” changed – geographically dispersed teammates, connected by global networks (and able to visit in-person more easily thanks to parallel technology advances in the travel industry) were able to collaborate quickly and around the clock.

Similarly, the concept of “work” was entirely reimagined, where the physical became digital.  Where “work” was once a tangible object – definable, measurable, and repeatable, it became abstract – a new and strange concept where the workforce simply ushered information from one place to another.

In this new world, where the bottom line was hinged upon these dispersed teams, collaborating (faster than ever before) to shepherd information, a new problem emerged:  the old administration mechanisms couldn’t keep up with this new world of work.

 

Stay tuned for Part 2 of our Evolution of Modern Work series, where we introduce the 2 phases of Enterprise Work Management that aimed to address the challenges of modern work but didn’t quite get us there. 

Marketing has dramatically evolved in the last 20 years. The rise of digital marketing and the exponential growth in marketing technology solutions are just a couple of things that have brought a new level of complexity—and power—into the hands of marketers. But, as the saying goes, “With more power comes more responsibility.”

Chief marketing officers and their teams are facing greater expectations to demonstrate results across their organization. Marketing investments are under continued scrutiny and organizations are being tasked to perform at higher levels with the same or fewer resources. The bottom line:  today, marketing organizations must demonstrate steadily increasing ROI while achieving higher levels of innovation, and team and client engagement.

So what?

 

Marketing organizations need to bring their A-Game. They must take steps to evolve their stack, processes, and strategy to keep ahead of the curve – and the competition. Wherever you are in your digital transformation, you should ask yourself:

  • Can you demonstrate how your marketing organization is aligned to the company’s strategy and driving real, measurable value for the enterprise?
  • Do you have the means to communicate full cost and ROI transparency to the CMO and business lines, and drive informed marketing decisions?

 

If you’re not confidently answering “yes” to these questions, here are the six steps you can take to build and bring your marketing A-Game:

 

1. Thoughtfully create your marketing stack

The number of marketing platforms has grown at an exponential rate, and it can be hard to know what the right strategy and tools are for your organization. Assess your current stack with these questions:

  • Can you qualify the value you get from each of your platforms and tools?
  • Are there gaps you can identify within your existing stack?
  • Could you possibly consolidate the number of tools you are using?

 

2. Build integrations

Like most companies, you likely have multiple systems of record. But it’s not effective to plan in one system, execute work in another, and host assets and deploy in others. Your holistic marketing story and accurate ROI reporting are critically important. Power your organization’s collaboration with integrations that seamlessly connect your stack to unlock and unify the data that enables these stories.

 

3. Organize your data & insights

Your stack is creating ever more data to manage. But the problem isn’t the data itself; it’s how to organize it in a way that leads to actionable insights. Define a best-fit data strategy for your stack. And with the right visualizations, your organization will be empowered with the ideas to make smarter marketing, business, and operational decisions.

 

4. Examine your existing processes – and do it often

Organizations and your marketing needs will continually evolve. Being comfortable may lead to a miss on an important technological advance that your competitors are employing.

  • Review your processes regularly to re-engineer and optimize them and to ensure they’re as efficient as possible.
  • Refine your organizational roles to maximize new capabilities.
  • Look into custom development options to create new automation opportunities within your organization.

 

5. Make change personal

Tools are only effective if you know how to use them and know why you’re using them. Equip your team with proven approaches and tools that affect lasting change. Discover methods that will influence behavior and allow your staff to understand the value of new capabilities. By encouraging your team to embrace change, you’ll drive operational excellence and create a model for the rest of the enterprise to follow.

 

6. Recruit an expert or find a reputable partner

Ultimately, bringing your marketing A-Game is complicated. It takes time, strategy, investment, and the right guidance to ensure you will have an ecosystem that positions your organization to win. In this process, don’t be afraid to recruit an expert for that industry or employ a technology partner to make strategic recommendations. Create a roadmap that aligns with your objectives, prioritize your specific initiatives and create the ideal marketing ecosystem for your organization. Your team will be able to focus on creativity and innovation, and you’ll watch your ROI (and credibility as a leader) soar.

 

Are you ready to bring your A-Game?

Through multi-city workshops, LeapPoint will provide senior marketing professionals a solution set that enables their organizations to align with corporate strategy and effectively and efficiently deliver value to the enterprise. We’ll showcase how to achieve these outcomes via a robust, intelligently integrated, set of best-of-breed cloud applications that holistically provide for this capability with effective governance.  All with the added benefit of actually making the end-user experience more efficient and effective.

Learn more about the marketing A-Game and register for an A-Game Workshop in a city near you at leappoint.com.

 

 

In the past, government operations relied solely on manpower. Everything was done manually, with no technology to build on or to store documents and more. Today, digital transformation has touched virtually every industry; however, the government is still a step behind.

To alleviate this lag, many agencies are starting to partner with SaaS (software as a service) companies. This is giving governments the unique opportunity to reduce their administrative costs while providing more services to their constituents.

What is SaaS?

SaaS is a method of software delivery allowing users to access data from any device that has a web browser and an internet connection. With this method in place, software vendors host and maintain the code, databases, and servers that make up an application.

This is a massive departure from the prior on-premise software delivery model that most government agencies used in the past (and that many still use today). With SaaS, companies don’t have to invest in hardware for hosting their software, which allows buyers to outsource IT responsibilities for maintenance purposes.

3 Ways SaaS is the Future of Government Technology

The federal government is not immune to the growth and evolution of technology. Three ways that show how and why SaaS is the future of government technology can be found here.

1. SaaS is Easy to Customize

There are many government websites and systems that suffer from inflexible designs. With modern SaaS applications, it’s possible to support simple application configuration. This means that end users can adjust the parameters that will impact the functionality of the system.

2. SaaS Products are Continually Optimized

A huge benefit of adopting SaaS in the government is the fact that these applications are updated more frequently than traditional software that is still used by most agencies and organizations. This ensures that new features and significant upgrades are available as quickly as possible.

Because the software is housed on a server, which is controlled by the vendor, it can be upgraded centrally. This is opposed to the traditional model, where the software being used would have to be upgraded on every single machine that uses it. What this means is that SaaS is easily maintained and all upgrades can be made instantaneously with the latest version at the source. This helps save those using this model both time and money.

3. SaaS Products Can be Easily Integrated with Existing Systems

While there are more than a few reasons that companies and organizations are transferring to web-based applications, the fact is that this transition is one that has been complicated for governments. This is mainly due to the use of legacy systems. These outdated systems hold quite a bit of data and information.

Integrating a new system means that all the information has to be migrated over from the former system, which can be a huge challenge.

When it comes to the migration process, there are two basic options that government agencies can opt for:

  • Using a cloud server built from scratch
  • Existing application migration “as is” to the cloud

With SaaS, the components are adaptable and flexible, which makes this migration fast and easy, minimizing the stress and hassle it may otherwise present.

While the federal government has been slow to adopt SaaS technology due to perceived challenges, the fact is that this process is not only worthwhile, it can also lead to huge cost and time savings benefits in the long run. It is something that government agencies should begin doing today to see all the benefits SaaS has to offer.

One of the most valuable assets of today’s companies have is information. As the digital era’s oil, data has become the world’s most valuable resource. However, without governing information appropriately, it can increase risk. It’s the reason why U.S. businesses spent an average of $8 million per data breach in 2018. Aligning your IT with your business strategy is essential for reaching your company’s business and financial goals and protecting its IT investments. That’s where IT governance comes in handy. IT governance is the formal foundation or core process to ensure your IT aligns with your business goals and strategy and a crucial component of corporate governance.

IT governance matters because it ensures your company is using its IT resources and assets effectively and efficiently to achieve the desired outcomes of your enterprise’s goals. It’s also crucial to implement IT governance to comply with laws and industry regulations, including privacy and data protection laws. But when you don’t update your IT governance in this age of digital transformation, you risk the protection of your enterprise’s and consumers’ data and privacy, facing lawsuits, and, ultimately, hurting your bottom line. That’s because sound IT governance prevents adverse situations, such as data breaches. Thus, it’s important to understand the principles for creating a successful foundation for IT governance.

Here are six key ways to achieve IT governance success:

1. Establish an IT Governance Mindset for the Entire Organization (Not Just CIOs)

Traditionally, IT governance has been seen as the responsibility of the CIO and executive leadership. However, IT governance success calls for a shift from CIO-dedicated ownership to ownership of a wider audience of organizational leadership. The board must determine the objectives that everyone in the organization needs to achieve. It allows for radical decision-making and is necessary for keeping pace with digital transformation.

2. Update Governance Views

A large part of modernizing IT governance requires a mind shift from enterprise leaders. That’s why it’s important that enterprise leaders update their views on IT governance. Traditionally, enterprise leaders view IT governance as a set of restrictions. But if you want to modernize your IT governance, your enterprise leaders need to think beyond restrictions. Instead, leaders need to understand that good IT governance is a digital enabler.

3. Focus on Outcomes (Not Fixed Processes)

A modern IT governance foundation considers more than fixed processes. Instead, good IT governance focuses on outcomes. That’s because outcomes provide proof. Leading digital enterprises exhibit an IT governance capability that focuses on outcomes. These outcomes require flexibility to change as often as necessary when specific situations arise. With a 47 percent hike in data breaches in the second half of 2018, ensuring the outcomes of the processes you implement is essential to protecting the business objective of securing user data and privacy. Thus, it’s critical to not only limit the focus to processes but to consider if these processes achieve the desired outcome.

4. Embrace Automation to Promote Adherence

Adhering to IT governance is a challenge for traditional IT governance compliance. It’s hindered innovation due to inefficient allocation of capital and puts enterprises at risk for falling out of compliance. However, modern IT governance leverages automation to promote governance adherence. Thus, it’s critical that your IT leadership and team takes advantage of the same technologies that are automating the workflows of businesses and apply them to IT processes. By embracing automation, you can encourage adherence to governance.

5. Customize IT Governance

Each company’s goals and needs differ. Moreover, time, industry trends and economic factors can change the business’ goals at any time. When this occurs, an outdated IT governance framework may not achieve your current, specific goals. That’s why it’s vital to customize your IT governance to your company’s current and unique needs.
There are several governance frameworks that leaders update to address the needs of the enterprise. Some of the common frameworks for IT governance include Factor Analysis Information Risk (FAIR), COBIT, COSO, Capability Maturity Model Integration (CMMI) and ITIL. While these frameworks provide a foundation for establishing objective measurements and outlining important factors that take into account stakeholders interest, it’s important to choose a framework that works for your business’ needs and adjust the framework as the need arises.

6. Adjust Governance More Often

Modernizing IT governance requires adjusting the framework more frequently than in the past. While experts note that no formula exists that dictates the best times to refresh your governance program, they do advise adjusting your program whenever your organization evolves or its principles change. Facebook had to adjust its IT governance structure after the Cambridge Analytica data leak. From promising to cut off dormant apps from accessing user data to disclosing information about advertisers, the social media tech company has moved to adjust how it handles data governance to provide transparency for its users and protect user data.

Final Thoughts

There is no doubt that IT governance is a crucial part of any modern company in today’s digital era. But if you want to modernize IT governance, you have to put a few effective strategies in place. From extending the responsibilities of IT governance from CIOs to IT leaders to adjusting IT governance frequently, there are several key strategies you can implement to update your IT governance program. By using these key principles, you can set up your IT governance framework for success.

In today’s marketing landscape, relying on your gut feeling doesn’t work. Instead, sound marketing requires data-driven tactics to make strategic and informed decisions. You can achieve this when you integrate analytics into your marketing. Here’s how:

1. Know your basics

Understand key marketing analytics terms so you can apply vital metrics to reach your marketing goals effectively. Some key marketing analytics terms to learn include:

Leads generated. This is the number of sales leads you produce with your marketing efforts. Sales leads are individuals who are interested in the goods or services you offer and can potentially lead to a paying customer.

Sales growth. This is the rate at which your sales increase over time based on your marketing strategies, such as lead generation.

Conversion rate. This is the percentage of your leads who transform into paying customers.

Web analytics. These are the different types of metrics and data that specifically measure online activity from various platforms, including email and e-commerce. You use web analytics to understand how site visitors use the web so you can optimize your web content. Some key terms include:

  • Click-through rate (CTR). CTR measures the percentage of individuals who clicked on your digital ad or call-to-action (CTA) in comparison to individuals who only viewed it.
  • Traffic. Traffic measures the number of visitors that come to your website.
  • Engagement. Engagement typically measures the rate at which individuals interact with your online content and the way they interact with this content. The pages per session, bounce rate and time on page are a few of the several data points that constitute engagement.
  • Open rate. This metric measures the rate at which recipients of your email campaign open the emails you send.

 

2. Push your metrics further with insights

Without drawing insights from your data, it’s challenging to understand their value. Accomplish this by assessing how specific marketing activities impact different metrics. For instance, you can measure the performance between two different CTAs by comparing the changes in the CTR for each CTA. If you notice the first CTA garners a better CTR, then it may be ideal to use the first call-to-action to drive traffic.

3. Track lead sources

You can better integrate analytics into your marketing by tracking the source channels of your leads. This is especially useful for tracking social media sources. Review the source of your leads by measuring the CTR. This can help you better determine where to focus your marketing efforts.

4. Improve the user experience

You can use data to also enhance the site experience users have when they visit your website. For example, you can monitor changes in your bounce rate before and after making a technical change such as removing images that slow down site performance, to determine the effectiveness of the change. If it decreases your bounce rate and keeps visitors on your site longer, it can mean that it’s enhancing the user experience.

5. Craft your strategy around insights

You can’t maximize your data’s potential if you lack effective strategies. It’s not uncommon for marketers to limit their data’s potential by using it to support pre-made decisions. However, it’s key to leverage the potential of data to drive action. You can do this by crafting your strategy around insights. Consider using these tips to build a driving strategy with marketing analytics:

  • Make marketing analytics accessible. Make sure your team has access to your insight and discuss how analytics impacts your marketing goals.
  • Get help. Get a different perspective and ensure you’re capturing data from different angles by leveraging the help of an expert or partner.
  • Test your tactics. Perform tests to determine if the theories or tactics you have are working based on your analytics.

Robotic process automation (RPA) involves configuring computer software or robots to automate and standardize business processes and communicate with other digital systems. Such bots work across application user interfaces, imitating the actions of humans, such as signing in and out of applications, checking emails, copying and pasting content, and filling forms.

RPA provides your business with greater efficiency, lesser costs and higher quality. It is applicable in a wide range of industries. It is not surprising that RPA is expected to be adopted worldwide in the next five years.

Technical Advantages of RPA

Ease of Implementation

RPA is easy to configure and deploy. It works well across multiple back-end systems. RPA software or bots interact with existing IT applications. They don’t need any re-architecting or system integration.

Efficiency in Business Processes

By automating IT infrastructure management, you can regularly detect and solve problems faster. RPA improves service desk operations and the monitoring of network devices, thereby increasing accuracy.

Machines can retrieve information, process language, and frame basic content much better now. This means RPA can respond to human beings in natural language rather than in software code, which helps you to conserve resources at customer support/service centers.

You can also use bots to improve personal productivity by deploying custom solutions in individual computers. Since all bots can be managed from a centralized server, your IT department would still be able to maintain control over all bots.

Proven Success

NASA launched four RPA proofs of concepts, found that all worked well, and is now opting for more RPA bots. The expectations of many organizations who implemented RPA pilots and proofs of concept have been met or exceeded.

Foundation for Other Applications

RPA is often the first step in your business’ digital transformation and in adopting artificial intelligence (AI). A recent survey on priorities in process and performance management found that 69 percent of digital strategies were achieved via RPA.

Is RPA a Threat to Human Resources?

RPA doesn’t mean that all your employees will lose their jobs. Instead, robotic systems will free them from repetitive, rules-based, non-subjective tasks, leaving them free to do jobs that need social awareness and decision-making.

Approximately 10-20 percent of employee hours are usually spent on dull, repetitive tasks. Most companies that implement RPA reallocate workers to more knowledge-based, creative and strategic processes, thereby improving productivity and innovation.

Your employees don’t need programming skills to set up RPA bots, assign them tasks, and manage them. Conversely, the bots might require direction from them to automate most processes.

RPA and Return on Investment (ROI)

A large percent of enterprises across industries are ready to make significant investments in RPA. It’s versatile and scalable enough to be used anywhere. RPA can provide a high ROI, thanks to its various benefits:

  • Improves all business processes
  • Provides uninterrupted 24/7 service
  • Reduces costs, increases throughput
  • Saves time and resources
  • Requires only minimal individual dependency and training
  • Delivers defect-free outcomes
  • Records all steps, making auditing easy
  • Maintains high security
  • Supports all compliance processes

RPA Best Practices

Before you opt for RPA, consider its impact on your business and employees. Use it not just as a way of saving expenses, but as a broader strategy.

Define desired ROI and focus on it. Find a good service provider to help implement RPA. Automate a stable, rules-based, repetitive, optimized, high-volume process first.

Build an RPA team capable of assessing feasibility of proposals and deploying RPA, managing it, and monitoring its efficiency. Gradually automate large, impactful processes. Combine non-intentional and planned RPA.

Ensure compliance with policy, corporate and legal requirements. Develop ROI metrics for RPA to help you make better decisions, learn from any problems, and optimize solutions.

RPA will deliver real value if you set well-defined parameters for it. When managed well, the relationship between technology and people can be quite fruitful.

Digital asset management (DAM) software gives businesses a platform for storing, retrieving, and sharing digital content such as videos, photos, audio files, presentations, and images. Instead of keeping files on different computers, businesses can use DAM software to create a centralized library that gives everyone access to the content they may need.

 

How DAM Software Can Benefit Your Business

Before you purchase DAM software, you should learn about some of the ways it can help your business. You should also learn about some of the most popular software options and the features they offer.

 

Organize Your Digital Media

Without DAM, your business doesn’t have an easy way to organize digital media. At best, you can try to keep certain files in one folder. Given enough time, though, people will forget where they saved files. When they need to retrieve them, they end up wasting a lot of time searching for the files they want.

DAM organizes your files in a central location, so you can quickly find the items you need. You can even add metadata to help you find content. Instead of losing your assets, you organize them in a convenient place that the whole team can access.

Improve Workflow

Since everyone involved in a project has access to the files stored in your DAM software, you can reduce redundancies that slow your workflow. The best DAM software has built-in workflow management features that let you track a project from beginning to end. The smoother your workflow gets, the faster you can bring your projects to market.

Manage Rights and License Agreements

You may not own all of the digital media that your company uses, so you need to keep track of each asset’s rights or license agreements. It’s very difficult to manage rights and license agreements when you store media in folders.

When you use DAM, though, the software remembers all of the rights and license agreements for you. That way, you never mistakenly use content that could get you sued for copyright infringement.

DAM Software Scales to Your Needs

Digital media files can take up a lot of space on your computer, especially when you work with audio and video. Cloud-based DAM software can scale to meet your current needs. If you need more memory today because you’re working on three videos, then the software can accommodate that. Tomorrow, when you work on one video, the software automatically scales down.

Once you find the right DAM, you have all of the memory and processing power that you need to finish your projects.

 

The Top 3 Digital Asset Management Platforms

Make sure you review some of the most popular DAM software options so you can choose one with the features that matter most to you.

Bynder

Bynder excels at giving users access to templates that make it easier for designers to complete projects. Since Bynder uses the AWS cloud, the software can scale to your immediate needs. As your business grows, the software will grow with you. Finally, Bynder has a built-in, customizable workflow feature that lets you improve efficiency and track each step in a project’s progress.

Aprimo

In addition to storing digital media, Aprimo can automatically approve each step of a project. Assuming that the software approves terrific content, you should see your efficiency improve significantly. Aprimo also benefits from its ability to connect to other systems, including Adobe Creative Cloud, eCommerce, and Enterprise Resource Planning (ERP)

Adobe Experience Manager Assets

Adobe Experience Manager Assets makes it easier for colleagues to collaborate. The collaboration feature should help improve your office’s efficiency. Adobe Experience Manager Assets also stands out for its AI insights. The software will review your content and tell you where you get the best ROI.

Many DAMs will let you try a demo before you purchase. Explore your options, find one that works well for you, and get your DAM life in order.

We are proud to announce LeapPoint’s new status as a Microsoft Azure Silver Partner.

The Silver Cloud Platform Competency is an acknowledgment given only to those who specialize in building, integrating and/or extending solutions or infrastructures using the Microsoft Azure cloud platform.

An organization can only qualify for the Cloud Platform Competency after demonstrating proven Azure performance, passing rigorous technology assessments, meeting the Azure consumption requirement and providing references that not only prove successful implementation of cloud projects but satisfactory customer service. Due to the challenging criteria, achieving a silver competency places LeapPoint among a small percentage of Microsoft partners worldwide.

Microsoft Silver Partner Logo (PRNewsFoto/Fixstars)

The Silver Cloud Platform Competency demonstrates LeapPoint’s dedication to meeting the evolving business infrastructure needs of Microsoft’s customers and enables LeapPoint to keep clients ahead with innovative solutions that help them move faster, achieve more and save money.

 

About LeapPoint

We drive enterprise change. A management and technology consulting firm that provides advisory and digital services, as well as custom application development, LeapPoint offers a thoughtful blend of resources to bring just the right mix of business acumen and functional expertise to drive enterprise change. Our genesis is firmly rooted in the belief that your success is the most important outcome of our work. For more information, visit leappoint.com.

Communication is a word that we hear all the time, and even though we know what it is by definition and why it’s important, we don’t always grasp the real necessity of it in a business context and how it can be applied strategically to your business.

What is good communication?

Communication is more than just stringing words into a sentence that can be understood by others; it’s a process that involves careful consideration to get the desired response. If you want to have a positive impact on your colleagues and just about everyone in your life, you have to plan your communication approach. Here is an example of how to tackle an issue in the workplace:

1. Be clear about what you’re saying – Identify the problem and speak in a calm, compassionate manner.
2. Be direct and to the point because this way you get to focus on what’s important without getting derailed.
3. Suggest a solution that you think would address the issue.
4. Listen carefully and respectfully to what the other person(s) have to say.

Once an issue is raised thoughtfully, negotiations will commence until both sides find a resolution that works.

Why an internal communications strategy matters?

So, what does it mean to be genuinely strategic? A good strategy involves planning an actionable response to any potential problems that can arise at any given time and frequently reviewing your plan to find out what is working and what isn’t. After all, it makes good business sense to implement a carefully crafted plan which highlights company goals and objectives to reach these goals.

You’d be surprised just how many businesses don’t have an actionable plan and leave their internal communications to chance. But the problem with this is that it can have a detrimental effect on a business. For instance, it can lead to low employee engagement which can lower morale and efficiency in the workplace. And who represents the company? Your employees. And everything about the way they manage these interactions gives an overall impression of the company in question.

Achieving enterprise objectives through communications

Michelle Roberts, a CEO with more than twenty years of experience in crisis management and strategic planning emphasizes the importance of identifying strategic goals and the tactics to attain them. She notes that “Strategic communication is much more than just words; it’s about aligning actions, words, and images to reinforce the business’s strategic goals. It’s what builds a company’s reputation.”

Roberts also recognizes the importance of thinking collectively when it comes to tackling the different types of communications within a firm. She mentions that if social media, marketing, advertising, public relations, and the company website are managed individually, it can give a disjointed impression to customers. Thus, damaging the company’s reputation.

These days the communication process is multi-directional, so listening is just as critical as communicating. If your company is getting poor online feedback, it’s essential to take on board what the customers are saying and look at how you can improve.

Lastly, consulting with your staff on a regular basis is necessary to ensure that your internal communications strategy is working. If some aspects of it need tweaking, you can do that before little problems turn into big problems.

Businesses today rely on being able to analyze large amounts of data to monitor performance and inform their decision making. An IT-governed business intelligence platform ensures that information technology is used intelligently to further the goals of the business. However, IT-governed BI platforms have both pros and cons for an organization. Let’s take a look at which solutions are the best options for IT-governed and non-IT-governed data environments.

What is an IT-Governed BI Platform?

An IT-governed BI platform allows IT to control the flow of data through an organization. This means that users see only the data that is most relevant to them. The platform allows the business to use this data to support better business decision making. Analytics software solutions allow businesses to analyze data and draw conclusions that can help to guide strategic and operational decision making. When you have a clear view of what is going on in all areas of your organization, you can make better-informed decisions that make the most of all the resources in your business.

The Advantages of Having an IT-Governed BI Platform

Using an IT-governed BI platform has many advantages for a business. The analytics and insights that IT-governed BI can provide help businesses to make data-driven decisions that are based on facts, not guesswork. An IT-governed approach changes the role of IT within an organization, redefining it as working toward the achievement of business objectives. Too often, IT ends up struggling to meet the challenges of dwindling resources and responding to a seemingly never-ending stream of problems. An IT-governed BI platform aims to fundamentally shift the approach, giving the IT department a central role in driving important decisions by empowering it to use conclusions drawn from data.

The Disadvantages of Having an IT-Governed BI Platform

Not every business is able to make an IT-governed BI platform work. Some businesses simply do not provide their IT departments with the resources they need to take on the role demanded by this type of platform. If your company is not ready to invest in the resources necessary to make an IT-governed BI platform work for your business, you need to be aware that the benefits provided by this type of platform could be very limited.

To IT Govern or Not to IT Govern: Which is Right For Your Business?

IT governance is one option for companies that are keen to use data analytics and business intelligence to drive their decision making and strategy setting processes. However, IT governing is not always the right approach for every organization. When making the decision over whether to IT govern or not to IT govern, it is a good idea to get a consultant partner on board to guide your decision making. Contact LeapPoint today to find out how we can drive innovation in your organization and help you get the results you want.