Digital asset management (DAM) software gives businesses a platform for storing, retrieving, and sharing digital content such as videos, photos, audio files, presentations, and images. Instead of keeping files on different computers, businesses can use DAM software to create a centralized library that gives everyone access to the content they may need.
How DAM Software Can Benefit Your Business
Before you purchase DAM software, you should learn about some of the ways it can help your business. You should also learn about some of the most popular software options and the features they offer.
Organize Your Digital Media
Without DAM, your business doesn’t have an easy way to organize digital media. At best, you can try to keep certain files in one folder. Given enough time, though, people will forget where they saved files. When they need to retrieve them, they end up wasting a lot of time searching for the files they want.
DAM organizes your files in a central location, so you can quickly find the items you need. You can even add metadata to help you find content. Instead of losing your assets, you organize them in a convenient place that the whole team can access.
Since everyone involved in a project has access to the files stored in your DAM software, you can reduce redundancies that slow your workflow. The best DAM software has built-in workflow management features that let you track a project from beginning to end. The smoother your workflow gets, the faster you can bring your projects to market.
Manage Rights and License Agreements
You may not own all of the digital media that your company uses, so you need to keep track of each asset’s rights or license agreements. It’s very difficult to manage rights and license agreements when you store media in folders.
When you use DAM, though, the software remembers all of the rights and license agreements for you. That way, you never mistakenly use content that could get you sued for copyright infringement.
DAM Software Scales to Your Needs
Digital media files can take up a lot of space on your computer, especially when you work with audio and video. Cloud-based DAM software can scale to meet your current needs. If you need more memory today because you’re working on three videos, then the software can accommodate that. Tomorrow, when you work on one video, the software automatically scales down.
Once you find the right DAM, you have all of the memory and processing power that you need to finish your projects.
The Top 3 Digital Asset Management Platforms
Make sure you review some of the most popular DAM software options so you can choose one with the features that matter most to you.
Bynder excels at giving users access to templates that make it easier for designers to complete projects. Since Bynder uses the AWS cloud, the software can scale to your immediate needs. As your business grows, the software will grow with you. Finally, Bynder has a built-in, customizable workflow feature that lets you improve efficiency and track each step in a project’s progress.
In addition to storing digital media, Aprimo can automatically approve each step of a project. Assuming that the software approves terrific content, you should see your efficiency improve significantly. Aprimo also benefits from its ability to connect to other systems, including Adobe Creative Cloud, eCommerce, and Enterprise Resource Planning (ERP)
Adobe Experience Manager Assets
Adobe Experience Manager Assets makes it easier for colleagues to collaborate. The collaboration feature should help improve your office’s efficiency. Adobe Experience Manager Assets also stands out for its AI insights. The software will review your content and tell you where you get the best ROI.
Many DAMs will let you try a demo before you purchase. Explore your options, find one that works well for you, and get your DAM life in order.